Directa has reached an agreement of acquiring all products from TrollDental, a niche manufacturer of dental products. The Troll portfolio mainly consists of X-ray related dental equipment such as sensor holders, covers and articulating foil. The most prominent brands are TrollFoil, TrollBag and TrollByte and the products are sold worldwide with reported net sales in 2019 of approximately 25 MSEK.
Directa is a part of Lifco AB. Lifco is a public company whose business concept is to acquire and develop market-leading niche businesses with the potential to deliver sustainable earnings growth and robust cash flows. Lifco is guided by a clear philosophy centred on long-term growth, a focus on profitability and a strongly decentralised organisation. The Group has three business areas: Dental, Demolition & Tools and Systems Solutions. At year-end 2019, the Lifco Group consisted of 164 operating companies in 30 countries. In 2019, Lifco reported EBITA of SEK 2,523 million on net sales of SEK 13.9 billion.
Lars Weibull AB was the sell side advisor in the transaction.