Bsmart AB is acquired by Wenneker Group

Lars Weibull AB was the sellers’ advisor when Wenneker Group acquired all the shares in Bsmart AB. Bsmart AB are specialists in advertising photography, high-quality film production combined with CGI and 3D animation.

Wenneker Group has 115 employees with studios and offices in the Netherlands, Belgium, Sweden and has a total turnover of 23 million Euros. Wenneker Group works with a wide range of customers including Philips, McDonald’s and Mojang (Minecraft). The group, which now consists of seven production companies that produce international advertising content, has acquired 100% of the shares in Bsmart AB.

‘’We help our clients satisfy the growing demand for large modular produced content campaigns. With the addition of Bsmart we’re expanding into a category of content in and around gaming, building on our existing client portfolio of amazing names in food and fashion,’’ says Maartje van Wijk, Co-CEO of Wenneker Group.

‘’After two acquisitions in the Netherlands and Belgium, Bsmart will be our platform to expand in the Nordics. We’re very excited to begin work with all these great Scandinavian brands and fully leverage the combined production power of the Wenneker Group,’’ says Maurice Wenneker, Co-CEO of Wenneker Group

‘’Bsmart has been looking towards the international scene for some time and with the Wenneker Group, we’ve found the perfect fit to grow and expand our group in the Nordics. Now it’s time to take the next step and become a part of a bigger ecosystem,’’ says founder Tomas Lestrup and CEO Akram Janzi.

If you want more information about the sales process, you are welcome to contact Ola Weibull, +46 (0) 76-12 60 307, partner and project manager. Anders Malmström and Ebba Mohn at DLA Piper have been part of the team to handle the legal aspects of the transaction.

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