Trendmark acquires the well known fashion brand Jofama
Gothenburg-based Trendmark AB has broad experience in marketing and representing carefully selected, world-leading brands in clothing and shoes. On February 6, 2020, the company entered into an agreement regarding the acquisition of the well known brand Jofama, which was founded in 1926.
Jofama is a Swedish brand that designs, markets and sells sustainable fashion in both leather and textiles. The company is best known for its timeless leather jackets and creative design collaborations with e.g. Kenza Zouiten, Lars Wallin, Efva Attling and Måns Zelmerlöw. Jofama's products are sold through its own channels as well as retailers.